ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Digital era solution
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in Singapore would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
Partnering with Digital Era Solution gives you access to our comprehensive range of paid SEM services — expertly crafted to enhance every aspect of your advertising strategy, including:
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PPC Audit Services
At Digital Era Solution, the first step we take is to conduct a comprehensive PPC audit of your existing campaigns. We thoroughly assess each key element — identifying what’s performing well and what needs improvement.
You’ll receive a detailed report outlining the strengths and weaknesses of your current PPC strategy, along with clear, actionable recommendations to enhance performance and return on investment.
Better yet, if your business has over four employees and spends more than $1,000 per month on PPC, you’re eligible for a free PPC audit.
Get in touch with us today to get started.
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Remarketing Services
At Digital Era Solution, we help you unlock the full potential of remarketing, especially through platforms like Google Ads. This powerful tool enables you to track visitors to specific pages on your website and serve them targeted ads based on their browsing behaviour.
Our team will support you every step of the way — from setting up precise tracking systems to crafting compelling remarketing ads that re-engage your audience and drive conversions.
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Geofencing Ad Services
At Digital Era Solution, we offer expert guidance to help you make the most of geofencing technology, ensuring your ad campaigns are finely tuned for maximum effectiveness. Our team will work with you to define the optimal boundaries for your geofences and seamlessly integrate them into your Google Ads strategy.
By aligning location-based targeting with your business goals, we’ll help you reach the right audience at the right time — enhancing precision, relevance, and performance across your campaigns.
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Social Media Ad Services
While Google Ads is a powerful tool, it’s equally vital to explore other effective channels for reaching your audience. Social media platforms offer dynamic and engaging paid advertising opportunities that are not to be missed.
With users spending nearly 28% of their online time on social media, these platforms provide a valuable space to connect, influence, and convert your target audience through carefully crafted ad campaigns.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
